inflc

Nobody buys an RV because they are excited to manage cabinet adjustments, loose fittings, slide…

At hour one, most RV owners are still calm. They assume help is coming. They…

The RV industry has always known how to sell freedom. The open road, the campground,…

In the RV industry, competitors can copy a lot. They can invest in similar technology,…

The first 1,000 miles of RV ownership are more than the beginning of a trip.…

The used RV market is sending a message that dealers and OEMs should not ignore.…

Peak season does not create communication problems inside an RV dealership. It reveals them. When…

A great technician can fix the RV. That does not always mean the customer relationship…

Affordability still matters in the RV buying decision. Payments are higher, financing feels heavier, and…

A fixed ops director can open the P&L and see labor, parts, warranty, gross profit,…