RV

The RV industry has always known how to sell freedom. The open road, the campground,…

In the RV industry, competitors can copy a lot. They can invest in similar technology,…

The first 1,000 miles of RV ownership are more than the beginning of a trip.…

The used RV market is sending a message that dealers and OEMs should not ignore.…

Peak season does not create communication problems inside an RV dealership. It reveals them. When…

A great technician can fix the RV. That does not always mean the customer relationship…

Affordability still matters in the RV buying decision. Payments are higher, financing feels heavier, and…

A fixed ops director can open the P&L and see labor, parts, warranty, gross profit,…

By June, most RV dealers have already prepared the lot. Inventory is positioned. Sales teams…

RV dealers are not guessing about what customers want. They already know. The biggest service…